Fallout: New Vegas

Overview

The campaign for this hit title helped build on the Fallout legacy while establishing a new take on the brand's identity: post-nuclear apocalypse with a western twist. I oversaw a two-year campaign that told the story of FNV via print, digital and video creative for the main title, six subsequent DLC and a unique collector's edition that included beautifully illustrated playing cards an original graphic novel. My experience came full circle recently while watching Amazon’s Fallout series season finale with my superfan of a son and seeing the closing shot reveal a scene straight of the game and keyart we had developed.

Role: Brand Lead
Recognition: Gold, Silver DC ADDY