Bose VPI | Showcasing Interactivity
Overview
Leveling up Bose’s pandemic-era virtual game with an immersive custom platform that let retailers safely get up close and personal with new products. The experience featured animation, 3D interactive demos and mobile and desktop augmented reality – all driven by Bose presenters in real-time so they could tailor the showcase for specific buyers and conduct breakout Q&A sessions. The browser-based platform meant no app or software downloads required. There’s no Zoom in this room.
Role: Experience Design Director
What I Did
Design Direction
UX Design and Strategy
Concepting and Ideation
Why It Mattered
While I served as an individual contributor for UX and concepted some of the 3D vignettes, my greatest impact came from the overall project direction. I kept the team focused and on track while constantly pushing us to deliver an unmatched experience, and holding the client’s hand when needed. The tool garnered high praise from Bose’s partners and in a time when many brands had to resort to powerpoint screenshares, Bose was able to offer its retailers an innovative experience worthy of its newest audio products.
Approach
As the project was highly technical and specific, research included interviewing sales leads, marketing program managers, and product designers. From there, we included Bose in our design sprints for empathy, affinity and journey mapping exercises, fleshing out user flows and determining what features and functionality were must-haves. The resulting webGL experience was a fully immersive, Bose branded environment complete with motion graphics, full-screen video, and 3D interactive demos. Presentation content was driven by Bose in real-time while creating unique instances for individual users to interact with products on their own machines. All while featuring high quality video and audio capabilities for face-to-face conversations
